May 26, 2008
A better way ~ a two year old learns to sift through spin
Author M. Gigi Durham started teaching her daughter critical thinking skills to help her see through marketing and spin when her daughter was just two years old.
Durham says, “If they’re watching a commercial on TV, and there is a toy, you can just start talking to them: ‘Do you think that toy is as good when you bring it home as it is on TV? Do you know why they make it look so fun, and like these kids are having so much fun? Because they really want you to spend money on it.’”
Durham concludes, “They understand.”
The market forces in our media-driven world are compelling. It appears there’s more to be gained by empowering ignorance and the lowest common denominator than by empowering intelligence and insight.
Unite and Concur is about empowering the high road - even if there is no profit in it. You can never start too young - or continue too old.
People who sell sex and policies and drugs and otherwise profit from spin and ignorance aren’t motivated to raise the dialogue to a more noble one.
Are you?
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